Does Local Matter?

Why You Need Local SEO For Your Business

These days, most people at least have a basic idea of what SEO is. If you don’t, it’s a term for a set of tactics used to make a website rise in the Google rankings. The basic idea is that you make a website appeal to the algorithm Google uses to find search results for as many searches as someone might make to find a company or product like yours.

Because SEO deals with search engines, many small, local companies feel they don’t need to worry about it. SEO agencies can be expensive, and they feel it’s much better to save the marketing money for traditional marketing tactics. After all, they’re not looking for a worldwide audience. They’re looking for local customers. So local marketing is where they should go!

Unfortunately, this is completely untrue.

Technology and the Modern Era

The days of the yellow pages are gone. When people look for a local business, they don’t go to the phone book anymore. The rise of modern technology has made the idea of a phone book completely obsolete. Many people don’t even have land line telephones anymore.

These days, people use the internet to find just about anything they might want. This includes local businesses. If they want to find a restaurant they check Yelp! If they want to find a hand-crafted piece of jewelry, they head to Etsy. And no matter what they want, they tend to do a Google search.

The fact that there are so many portable devices that are internet capable it makes it even more common. When someone is out and about and they wonder if there’s an Italian place near them, they check the phone. If they want to find a hardware store that’s not very far away, they quickly slide to another browser on their tablet and head to Google. When do they want to find driving directions? Well, there’s Google Drive!

So if you want to make sure local customers can find your company, you’re going to need to have a properly optimized website.

Why You Need A Dedicated SEO Team

Upon realizing how important SEO really is, even to local businesses, many people will try to take care of it in-house. This rarely goes as well as they hope. They try to put together a website, they try to ensure it’s properly optimized, only to discover that they’re not getting the clicks they need. At that point, many people decide SEO is just not worth it and go back to traditional marketing techniques.

The problem isn’t that SEO tactics are a failure. The problem is that SEO tactics have to evolve fairly regularly. It was only a few years ago that social media could be lightly used for SEO purposes, but these days you have to be able to properly use every single site. It was only a few years ago that Google rankings could be improved by a tactic called “keyword stuffing”, which involved shoving as many potential search words and phrases into the website as many times as possible.local seo and ppc

The point is, whereas traditional marketing tactics change as people and culture evolve, Anaheim SEO tactics change as the Internet evolves. Now that so many people use social media websites to connect with each other, a company that wants to make it in business has to be able to perform proper social media marketing. This requires knowing what social media is interested in at the moment and being able to predict the next most likely fad that will come.

That’s to say nothing of Google, Facebook, or any other site changing up the algorithm it uses to bring information to the users. Whenever they change that algorithm (and they do so fairly often), your company’s website has to be changed as well. Otherwise, you’ll completely lose all of that optimization.

As you can see, local search engine optimization is incredibly important. It’s not a one time trick to see tons of customers pile in. What’s more, you won’t even see a return on investment at first. SEO tactics take time to properly grab customers.

But if you’re willing to hire a professional SEO Beverly Hills agency, you can easily turn Google searches into money in your pocket.